Each feature is tailored to a certain type of search or search intent.
Knowledge Graph. Direct Answers. FAQs. Just a sampling of a whopping 810 (!) features on Google’s search engine results pages. Each are tied to a certain type of search or search intent. Not all of the features show up at a given time – I mean, that would virtually be impossible. According to research conducted by SEO Clarity, about 161 of those features are found on more than 0.2% of keywords.
What does this mean to you, the SEO?
Google’s features aren’t just to impress you. What you’re seeing is that users are being affected in how they respond to search results and are influenced in what they click on.
This SEO trend is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More.
Our free, downloadable guide looks at the trends SEOs and vendors are adapting to. It also features 20 in-depth SEO platform company profiles and the software they offer, including a discussion of the latest functionality that distinguishes the leaders from the stragglers.