Digital marketing is the future of real estate. The results are usually transformative.
It is true that people will make a final decision after seeing the property in person. But investors are likely to conduct a thorough research before viewing the properties. That said, it is ideal that you, as a realtor, have a strong online presence.
Furthermore, the digital conveniences can assist brokers in making the purchasing process a lot easier for their customers. As a broker, you can give your potential customers tour to the properties you sell online. Then, you can make the paperwork process easier without the need to go to your office.
Digital marketing has not changed the market entirely. However, real estate developers are boosting their emphasis on online marketing for years.